Assoc. Prof. Daricha Sutivong, Ph.D.

Associate Professor
Daricha.S@chula.ac.th

Education

2003        Ph.D. in Management Science and Engineering
                (Ph.D. minor in Computer Science), 
                Stanford University, USA

1997        Master of Science in Engineering-Economic
                Systems and Operations Research, 
                Stanford University, Stanford, USA


1996        Master of Engineering in Electrical Engineering
                and Computer Science, 
                Massachusetts Institute of Technology, USA

1995        Bachelor of Science in Computer Science
                and Engineering,
                Massachusetts Institute of Technology, USA


 

Research Interests
 
  • Data analytics techniques and applications in social sciences, health, finance, etc.
  • Engineering economic analysis and modeling
  • Information markets
  • Decision analysis and risk management
 

Academic Experience

2025 to present       International school of Engineering,
                                Chulalongkorn University, Thailand

July 2016 – 2025    Globex Faculty Fellow,
                                Globex Julmester Program, 
                                College of Engineering,
                                Peking University, China

2007 – 2025            Department of Industrial Engineering,
                                Chulalongkorn University, Thailand

March-June 2015    Visiting Scholar,
                                Department of Management
                                Science and Engineering,
                                Stanford University, USA

2004 – 2007            Department of Computer Engineering,
                                Chulalongkorn University, Thailand

 

Selected Journal Publications
 
  • N. Seelpipat and D. Sutivong. (2025, August). “Analyzing adolescents’ e-cigarette initiation tendency using explainable machine learning,” Journal of Computational Social Science, 8, article number 95.  https://doi.org/10.1007/s42001-025-00423-6
 
  • P. Bodhidatta and D. Sutivong. (2025). “Understanding unnecessary stops and police use of force in NYPD stop, question, and frisk with machine learning techniques,” Artificial Intelligence and Law.  https://doi.org/10.1007/s10506-025-09444-y
 
  • S. Lekwijit and D. Sutivong. (2018). “Optimizing the Liquidity Parameter of Logarithmic Market Scoring Rules Prediction Markets,” Journal of Modelling in Management, 13(3), pp. 736-754.
 
  • P. Jongpanichkultorn, D. Sutivong, and P. Chongstitvatana. (2018, July). “Designing Prediction Markets to Achieve Convergence Speed,” Engineering Journal, 22, No. 4, pp. 177-190.
 
  • S. Rimcharoen, D. Sutivong, and P. Chongstitvatana. (2009, June) “Real Options Approach to Evaluating Genetic Algorithms,” Applied Soft Computing Journal, 9(3), pp. 896-905.
​

Selected Conference Publications
 
  • K. Kanjai, K. Supbungerd, E. Chareonjirasak, P. Sripawatakul, and D. Sutivong. (2024, December 13-16). Analyzing Effects of Time Series Data Characteristics on LSTM Performance. In Proceedings of 10th International Conference on Computer and Communications (ICCC 2024), Chengdu, China.
 
  • K. Wongnongtaey, K. Srisomboon, and D. Sutivong. (2023, April 14-16). Analyzing Suicide and Contributing Factors in Thailand Using Classification by Logistic Regression, Decision Tree and Support Vector Machine. In Proceedings of 3rd IEEE International Conference on Electronic Communications, Internet of Things and Big Data (ICEIB 2023), Taichung, Taiwan.  (Best Conference Paper Award)
 
  • N. Sangsawai and D. Sutivong. (2023, April 4-6). Analyzing Impact of Economic Indicators on Vietnam Stock Market Using Machine Learning Techniques. In Proceedings of 10th International Conference on Industrial Engineering and Applications (ICIEA 2023), Phuket, Thailand.
 
  • S. Simtharakao and D. Sutivong. (2023, February 20-23). Exploring Normalization Techniques in Neural Networks for Bitcoin Candlestick Price Prediction. In Proceedings of 5th International Conference on Artificial Intelligence in Information and Communication (ICAIIC 2023), Bali, Indonesia.  (Excellent Paper Award)
 
  • P. Prutphongs and D. Sutivong. (2020, December 10). Decision Support System for Power Plant Improvement Investment Using Life-Cycle Cost.  In Proceedings of the 2020 International Seminar on Research of Information Technology and Intelligent Systems (ISRITI 2020), Yogyakarta, Indonesia (and online).
 
  • N. Koetphrom, P. Charusangvittaya, and D. Sutivong. (2018, July 5-6). Comparing Filtering Techniques in Restaurant Recommendation System.  In Proceedings of the 2018 International Conference on Engineering Innovation (ICEI 2018), Bangkok, Thailand.
 
  • P. Walanaraya, W. Puengpipattrakul, and D. Sutivong. (2018, July 5-6). Movie Revenue Prediction Using Regression and Clustering. In Proceedings of the 2018 International Conference on Engineering Innovation (ICEI 2018), Bangkok, Thailand.
 
  • A. Pisutaporn, B. Chonvirachkul, and D. Sutivong. (2018, May 11-22). Relevant Factors and Classification of Student Alcohol Consumption. In Proceedings of the 2018 IEEE International Conference on Innovative Research and Development (ICIRD 2018), Bangkok, Thailand. 
 
  • P. Sripawatakul and D. Sutivong. (2017, December 27-29). Predicting Customer Churn in Mobile Football Application. In Proceedings of the 2017 International Conference on Information Technology (ICIT 2017), Singapore.
 
  • T. Suwannabool and D. Sutivong. (2012, December 10-13). Injection Mold Replacement Analysis in Automotive Industry. In Proceedings of the 2012 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM 2012), Hong Kong, China.